Valentine's Day is celebrated in many countries around world. From the United States to Australia, people spend billions of dollars on trinkets, cards and candies just to express their love. As you gear up for Valentine's Day sales, it is important for you to be aware of current Valentine's Day trends and statistics. Here is some information about Valentine's Day that you might find useful.


Increased Greeting Card Sales on Valentine's Day

Valentine's Day is the second most popular day for greeting cards sales. In fact, approximately 180 million greeting cards will be sold on Valentine's Day alone. A larger percentage of women purchase cards on this day than men.


Valentine's Day Generates Billions of Dollars in Revenue

When it comes to Valentine's Day spending, consumers spend over $13 billion dollars on cards, dinners, candy, jewelry and flowers. The average consumer spends about $116 on their loved ones for Valentine's Day.


Roses Rule on Valentine's Day

This year, almost 200 million roses will be purchased for Valentine's Day. On this day, 73% of men will buy roses for their loved ones. These flower expenditures will result in approximately $403 million dollars in revenue for florists. A surprising fact is 14% of women will send flowers to themselves on Valentine's Day.


Candy Expenditures Soar on Valentine's Day

On this romantic day, nothing says 'I love you' more than a savory box of chocolates. When it comes to Valentine's Day gifts, more candy is sold than any other gift. A box of chocolates is a universal gift that appeals to most people. Buying candy allows the giver to put a smile on the recipient's face without having to spend a lot of money. According to data compiled by the Statistic Brain Research Institute, the following statistics represent popular gifts given on Valentine's Day.


  • 47.5% of gifts are candy

  • 34.3% of gifts are flowers

  • 34.6% of gifts include dinner

  • 17.3% of gifts are jewelry


The Majority of Consumers Celebrate Valentine's Day

Love is a theme that resonates with almost every person. Whether a person is showing love for a significant other or a child, consumers jump at the chance to wear their hearts on their sleeves on Valentine's Day. According to the Retail Advertising and Marketing Association, approximately 61% of people celebrate Valentine's Day. This is good news for retailers who have something to offer consumers on this day. Valentine's Day is one of the most celebrated occasions of the year. These statistics and facts will help you increase your revenue on Valentine's Day.


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