Greeting cards hold different significance for different individuals. For some, greeting cards are a great way to regularly show friends and family members that they care about them and are thinking about them. For others, greeting cards are rarely used. Finally, the most common group of greeting card purchasers uses them for special occasions. Here are some of the most interesting statistics surrounding greeting cards and the people who buy them:
As a whole, Americans buy around 6 billion greeting cards per year.
Due to the cost of greeting cards, greeting card sales gross around $7 billion per year. That’s approximately $1.16 per card.
The average cost of a greeting card is somewhere between $1 and $10, but many more cards are bought on the lower end of the spectrum.
Cards with special effects (like music) can cost up to six times more than a standard greeting card.
The most popular non-holiday greeting cards are birthday cards. This is followed by thank you cards and sympathy cards.
Women buy around 80 percent of all greeting cards sold.
Women spend an average of 14 minutes picking out the “perfect” greeting card for their occasion.
Men buy far fewer cards, and also take less time picking out their cards.
Men are less likely to buy more than one card at a time.
Online card purchasing makes up only about one percent of the total sales of greeting card companies.
The way that social media announces birthdays has actually increased the number of cards sent to people on their birthdays. Contrary to popular belief, people do not only say happy birthday in a social media post – they also pick their favourite friends and send them birthday cards.
Christmas cards are the most popular cards that are sent out at a holiday.The number of boxed and individual cards sent at Christmas is 1.5 billion, compared to other holidays that don’t even reach one billion.
Valentine’s Day cards are the second most common cards sent out at a holiday at an average of 144 million per year.
Sticking with the feminine trend that is commonly seen in the greeting card industry, more cards are sent out on Mother’s Day (133 million) than are sent out on Father’s Day (94 million).
Even though the sales are less than Mother’s Day, Father’s Day card sales have increased by about 12 percent in the last 5 years.
Greeting cards are still about 150 percent more popular than e-cards. Despite the reliance on technology, e-cards are not as personal as greeting cards.