The enormously talented team that has worked tirelessly to bring international greetings cards, wrapping paper, gift bags and unique stationary can’t stop for a minute, it seems, before the big first Monday in August that kicks off the internationally-famous ASD trade show in Las Vegas. Both the Boston-based designing women of PaperCraft’s boutique division and the other complementary artists from the company that drive the wares GWC is know for, have worked together to create an enormous variety of over 200 new items – ready for retailers to carry in their stores by the early Fall of this year. Hundreds of thousands of vendors, buyers and visitors make their way to the Las Vegas Convention Center annually in the heat of the summer to find the very best products for their customer base. Several top PaperCraft sales managers and account representatives will be on hand to both prepare the new items for display, as well as educate buyers on how to display the new products for easiest visibility and maximum sales.
The international greetings company also has developed a brand new Sesame Street product line, which includes giftwrap, gift bags and other items for the children’s market. Many perennially favorite characters – ranging from Big Bird to Oscar The Grouch and the Cookie Monster – that populate the Sesame Street televised series will make their way onto these products. PaperCraft is working closely with The Jim Henson Company, which originated the TV series over 40 years ago.
PaperCraft is also offering a new gift bag program, which essentially provides new paper and plastic gift bags as a part of its 200-product release. Many bags will feature seasonal imagery and will compliment color-keyed greetings cards and other stationary items.
While the high fashion world prepares for the rollout of its apparel a few seasons previous to the actual retail release, the team at PaperCraft does their homework a little further in advance. How about two whole years in advance? That’s right, the design and marketing teams have just finished the production-ready designs for its most popular Christmas line in July of 2013. How’s that for an early riser? B-2-B advertisement campaigns will begin for the 2015 line in late 2014.
Finally, our new Hispanic/Latino greeting card line is ready to hit the stores next month. Our highly stylized, rather colorful array of unique-occasion cards written in Spanish will be a sure hit in Latin countries and U.S. markets.